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SEO - Search Engine Optimization

SEO is the short of the Search Engine Optimization or Search Engine Optimizer. It is the way of displaying website content or website on search engines line Google, Bing, Yahoo etc. 

According to searchengineland

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
SEO (Search Engine Optimization) is a process that consists various instructions, tactics or activities to gain high amount of visits on a website/webpage to achieve the best position in online search Rankings in Search Engine Result Pages (SERPs) including various search engines like Google, Bing and Yahoo etc.

SEO consists various activities to affecting the visibility of a webpage/website in Search Engines when a search performed by the keywords/phrases relevant to a particular website/webpage. There are two types of SEO which are known as Black Hat SEO and White Hat SEO. These two SEO types are most essential part of every websites